I have a background in Industrial and Organisational Psychology and adult learning, which means I understand both how businesses run and how people actually change.
Most AI implementations fail not because of the technology. They fail because the human side was an afterthought: resistance, confusion, bad habits, and teams that never actually worked differently.
I use AI as the engine. The human layer is what makes it stick.
How I use AI in my own work: I use AI tools, including Claude, for research, analysis, and building client systems. Client data is never entered into public AI models and is never used to train them; systems are built so your data stays on your own infrastructure. I state this because I hold myself to the same standard I recommend.